Magazine

Social Transparency

Publié le 26 octobre 2009 par Sylvainbriant

Social Transparency

Credit Photo: spettacolopuro, Flickr.

The barometer, OTO Research (FullSIX) identifies key issues for brands on the networks:

  • Internet media consulting priority in times of crisis : more consultations, lots of new trends.
  • French consumers in times of recession, demand more transparency to brands: specifically about speeches, programs, payment.


That says: “ Consumers are looking for transparency and clarity in brand messages, and may abandon them if they continue to revel in the opacity. They exchange them extensively about their experiences towards marks. “

Much more than a presence or an artificial diversion of networks, brands must respect the rules of communication and move towards a participatory and intelligent presence. Your company does it?

Social Transparency
Social Transparency

Social Transparency
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