Caribbean.com : new portal for Caribbean islands

Caribbean tourism actors build a new portal Caribbean.com and try to federated all the tourism actors in the area !

As you can see, it's Travelocity booking engine who "give" the engine inside the portal. A big open road for this Online Travel Agency !!!

According to the press:

Caribbean islands, separated by diverse languages and cultures, are developing a single regional brand to promote the tourism industry that drives most of their economies.

The new campaign, whose logo presents the word "Caribbean" in a rainbow of colors, aims to reverse a decade-long decline in the region's share of international tourism, said Allen Chastanet, chairman of the Caribbean Trade Organization.

The trade group plans to replace the government tourism ministers who now sit on its board with marketing professionals - an overhaul that Chastanet said would likely win board approval at a meeting Sunday and will allow for a broader regional emphasis.

While previous efforts collapsed over financing disputes, Chastanet said the current push has the support of the cruise industry and the Caribbean Hotel Association. A meeting of government leaders is being planned for May or June to further discuss funding, he said.

Bonne chance !
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