Magazine Marketing & Publicité

Impact of Online Social Networks on Hotel Search and Referral Behavior. SURVEY On Line

Publié le 05 octobre 2007 par Claude Benard
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Julia Holzgreve from " Ecole H么teli猫re de Lausanne '07" is working on a study about "Impact of Online Social Networks on Hotel Search and Referral Behavior".

A trendy stuff ;-)

I suggest you take a little time for this very interesting survey.

I will ask Julia to give us some informations about the results !!! and feel free to give comments about this survey !

Julia head line about the survey :

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Dear Survey Participant,

As a graduating student at the �cole h么teli猫re de Lausanne, I am currently writing my bachelor thesis / dissertation about the topic of online social network services and their impact on hotel customers.

If you are not quite sure about what social network services are, please read the following modified Wikipedia definition before you start the survey:

"Social networks are online communities of people who share interests and activities. They provide a collection of various ways for users to interact, such as chat, messaging, email, video, voice chat, file sharing, blogging, discussion groups, etc.
The main types of social networks are those which contain directories of some categories (such as former classmates), means to connect with friends (usually with self-description pages), and recommender systems linked to trust. Popular methods now combine many of these, with MySpace, Bebo and Facebook being the mostly widely used in 2007."

The survey will take you about 8 minutes and a progress bar at the top will show you how you advance. Your data will remain entirely anonymous.

Thank you in advance,
Julia Holzgreve


SURVEY LINK : http://www.surveymonkey.com/s.aspx?sm=SwLuYvPEEd8DsbEkDoAioQ_3d_3d

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