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Football (Premier League): Burnley FC sign record shirt sponsorship with sports betting company fun88

Publié le 26 février 2010 par Sportbusiness360
Football (Premier League): Burnley FC sign record shirt sponsorship with sports betting company fun88English soccer club Burnley has landed a multi-million dollar shirt sponsorship deal with Fun88, which becomes the latest gaming company to enter the Premier League. The Chinese entertainment company, which operates a fully registered online casino and sports book, follows the likes of 188Bet, Mansion and Betfair in using the Premier League to establish its brand. Its name will be name emblazoned on Burnley's home and away shirts for the next two years in a deal thought to be worth as much as US$5 million. [Via]
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