Pour son catalogue 2011 et surtout pour ses 60 ans, la marque nous propose cette fois-ci des vidéos qui célèbrent la vie de tous les jours . La première vidéo est intitulée « Hooray for the everyday » sur fond d’hymne à la joie et de slow-motion.
Kicking off your shoes at the end of a long day. Diving into the sofa on a Friday night. Washing the dishes in the warm evening light. Taking a break from housework to do a little dance. When we slow things down a bit, small everyday moments like these become remarkable.
Welcome to our celebration everyday life at home. Hooray! Thrue this video, IKEA launches their product catalog of 2011 and celebrates their 60th anniversary with the catch line : "Hooray for the everyday!", Which aims to celebrate the small moments of day-to-day one home. The campaign video is all in slow motion.
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