Two years ago, we were all talking about StackOverflow which was THE new startup for Questions and answers. Since few months, we hear only about Quora. It is the new trend but in term of functionalities it is nothing more than a Q&A; site, nothing specially innovative or exciting from a product perspective compared to what other sites are doing.
So why so much buzz? It got fundings, it is created by ex-facebookers and it is the new thing in the Silicon Valley. In marketing we always say that what is new attract. It is easier to buzz about new companies than about others more known on the market.
Let’s see what this one is going to become. After the flow of novelty, it will become less appealing. I am always annoyed to see how much people can be so crazy about new things even if they have nothing new or better than others existing. Just because it is new it is better. Everybody is talking about Quora but was is their real differentiator compared to Stack Overflow from a product perspective? A different interface, questions appearing as a feed similar to Facebook, but the results are the same: to a question there is an answer.
Let’s see the real value behind the innovations rather than the buzz that is made around. Some start ups really created a difference and these are the ones that will stay in the longer run. Quora might be one of them but for now she is doing a great buzz, let’s now see what really innovative she will develop.






90
Ajouter un commentaire