Source ✇ www.obeygiant.com & www.obeyclothing.co.uk
+ www.vector.net
+ acebuche3000
+ Museum of the Street Art
The Obey campaign can be explained as an experiment in Phenomenology.
The first aim of Phenomenology is to reawaken a sense of wonder about one's environment.
The Obey campaign attempts to stimulate curiosity and bring people to question both the campaign
and their relationship with their surroundings.
Because people are not used to seeing advertisements or propaganda for which the motive is
not obvious, frequent and novel encounters with Obey propaganda provoke thought and possible
frustration, never the less revitalizing the viewer's perception and attention to detail.
Shut up & go to www.obeygiant.com or www.obeyclothing.co.uk