B2Bs and B2Cs Diverge in Social Network Usage, Lead Gen Success
Though business-to-business and business-to-consumer marketers each have their own set of goals and obstacles for online marketing, most can agree on its importance in generating leads and sales. But when it comes to social media marketing, B2B and B2C marketers are divided on their use of social networks and their observed lead generation success for each social network. Full Article
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