CAMPAGNE: district 9

Le film District 9 (produit par Peter jackson) sortira sur les écrans cet été mais la campagne web a commencé il y a plus d'un an.




site,
blogues, video, facebook, toute la panoplie. Marketing for the film involves various viral marketing campaigns. The official website for the film, D-9.com, is supposedly run by Multi-National United, an in-film company. When you first enter, you have two possible choices, either Human or Non-Human, and the content and tone of the website differs for each. MNUSpreadsLies.com is a fictional blog run by a Non-Human equal rights advocate, arguing that Multi-National United is oppressing the Non-Human race.