Google Wants Citizen Journalists and Professional Media Organizations to Upload More & Better Videos to YouTube [del.icio.us]

Playing Both Sides It is interesting to see how Google and YouTube are courting both 'amateur' reporters (in the best sense of the word) and large media organizations at the same time. Google is clearly looking to strengthen YouTube's position as a hub for news content - and given how the news market is in flux today, it is smartly trying to encourage both pros and citizen journalists to use its site as their default repository for their video content. The core reason for Google to encourage citizen journalists to shoot better and more compelling video, and for courting bigger media organizations, however, is that it is simply easier to sell advertising against professionally produced content.