Large Firms and Social

All the big companies have to use social on the web.

To illustrate the understanding of the social for big companies  you can look the open keynote of P&G;(pdf) about the Word of Mouth.

If it’s not clear for you that big companies understand the social you can look the Dell Slides :

Dell’s Social Media Journey - econsultancy Masterclasses, November 2009
View more presentations from KerryatDell.

You tell me qu’essaye but it does show? Just as large firms have included but do not (always)!