Magazine

Social Media New Age

Publié le 29 janvier 2010 par Sylvainbriant

Based on Briansolis post.

In the report, MarketingSherpa condenses the ten stages of social media marketing to three phases of maturation:

R.O.A.D.

  • Research – Monitor target audiences about brands and competition
  • Objectives – Define objectives with target audiences and social metrics
  • Actions – Create a social marketing strategy with a definitive plan of action
  • Devices – Deploy social platforms based on audience, objectives and strategy

Social Media New Age

How To read and understand this graph ?

E-commerce and Media Publishing are the priorities in the industry sector, certainly the big companies already media/e-commerce oriented decided to optimize budget (the reason of the 5% decreasing).

Illustration ?

In Europe, ToysRUs is coming on e-commerce (Franck has a new challenge)
for Healthcare maybe you can read TopRankblog 5 Best marketing advices

Social Media New Age

How To read and understand this graph ?

The pure web traffic will be replace by the strategic lead generation. Not enought social oriented i believe :-(

The reducation of client acquisition cost is a good illustration of the trend using social tools…

Social Media New Age

Microblogging and social networks are the new focus. I hope the fact will be more important that I believe :-)

In your company what is the trend for 2010 ?


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