Lockerz: get rewards for…buying

OK not so excited about this site but the concept is not bad. It does targets teens and aims at providing them rewards as they buy.
On lockerz, you can shop, play music, connect with friends and bid. For doing each of those, you will get rewards that you can then redeem.

So encouraging, interesting but when you look at the offers they are not super attractive. Hot deals are not so much deals ($4.90 instead of $5…not sure that even a teen will see this as a deal). The thing is the more you do, the more lockerz points you get that come in addition to the original product deal.

For sure it encourages the customer to do more just to earn rewards. However I believe that the original price not being so interesting is preventing from launching addictive behaviors.