Le secteur de la beauté n'a pas forcément bonne image : stress de la perfection, overdose de photoshop, diktat des égéries, et faiblesse créative... MAC balaye cela en offrant un visage sarcastique, joyeux et arty à la Beauté en la personne de la grande Cindy Sherman. Leurs objectifs : Revéler l'artiste qui se cache en chaque femme, faire goûter aux joies de la transformation. Brillant, différent, simple, love it !
"With the help of props, makeup, prosthetics, wigs and sets, artist Cindy Sherman embodies this Power of Transformation—from off-kilter Hitchcock heroine to fresh corpse, Caravaggio Portrait to Park Avenue Plastic Surgery Maven—all elaborate exercises in trying on different personas. In the campaign we've longed forever to conceive, Cindy Sherman for M·A·C created three characters using three different colour stories. We're living in a time when people of all persuasions have become bolder than ever about the ways they choose to express themselves: with a colourful palette of possibilities, You are the Artist, You are your own Subject, and no matter how fearfully you begin, you become fearless in the process"
MAC
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