Vendre des jeans peut prendre toutes les formes de création Diesel nous l'a montré à plusieurs reprises...Pour la marque Wrangler c'est le retour aux sources de l'Homme.
"In today’s society, our animal instincts are smothered by daily modern life, city-living and constant technological developments. Man is an animal, but he no longer knows it.
Wrangler’s new strategic and creative platform seeks to re-awaken our bottled-up instincts and to encourage who and what we fundamentally are, by putting all that is pure, natural and instinctive back into Man."
Wrangler: Humans
envoyé par dropkickmonkey