PRINT : Molson Canadian "Cheerscapes"

C'est bien connu, les canadiens boivent de la bière. Zig created an outdoor campaign for Molson Canadian that turned Canada's most recognized landscapes into "Cheerscapes." Billboards feature Molson Canadian drinkers raising pints, bottles and cans in the formation of five iconic Canadian landscapes. "Northern Lights," "Toronto," "Maritimes," "Mountain" and "Prairies" are running in towns and cities throughout the country.
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