Found on GoingSocial.
Traditional Marketing has been demarcated by periods known as campaigns (…) Conversations are beautifully amorphous and adaptable with fundamentally different dynamics. (…) Within a conversation the purpose exists in real time and can evolve or change.
True! Agree! the real time and conversation the workflow can evolve or change. This is why the trademarks should switch to social campaigns (conversation) to optimise the communities feedbacks.