L'Open Happiness de Coca-Cola a parcouru le monde entier, au travers de multiples campagnes, basées sur une approche différente du bonheur et du public.
Coca-Cola's Open Happiness has traveled all over the world, through multiple campaigns based on different approaches to happiness and to people.
In Turkey, for example, summer temperatures used to exceed easily 45 °.
To contribute to Turkish people happiness, Coca Cola and McCann Erickson Istanbul unveiled in 2009, a real refreshing bus shelter !
An ambient campaign that I particularly appreciate as it shows a perfect example of added value that brands are likely to offer to its audience.