Tennis, Sponsoring | Zvonareva secures three-year deal with Prince

Publié le 16 avril 2010 par Sportbusiness360
The women's world number 22 tennis player Vera Zvonareva has signed an exclusive endorsement deal with equipment and sportswear brand Prince of US$1 million on 3 years.
Zvonareva will carry the Prince Tour Team racquet bag and use the new Prince EXO3 Black 100 racquet, the choice of nearly a dozen WTA and ATP Tour players including Gael Monfils, Maria Sharapova, the Bryan brothers and Shahar Peer. She will also represent the brand in a range of promotional activities.
Zvonareva said: "I trust Prince and the quality of the racquets they produce and know that the company is continually thinking about ways to take my game to a higher level."
Helge Capell, who is the director of global tour at Prince Sports, Inc., added: "Vera is a fantastic talent, very athletic, and a tough competitor who is very capable of putting together strong showings at the major events and winning a Grand Slam."   [Via]