10 Big Brand Lessons From The Corporate Social Media Summit

Publié le 24 juin 2011 par Michael Pierlovisi
10 Big Brand Lessons From The Corporate Social Media Summit:

Compte rendu de Rohit Bhargava du Corporate Social Media Summit avec 10 leçons à retenir tirées des dernières campagnes  de quelques unes de plus grandes marques - notamment Best Buy, Dell et Samsung, particulièrement intéressantes

  1. American Express - “Altruism has a long tail.”
  2. Union Pacific - “Never underestimate local communities.”
  3. Coca-Cola - “The most important number in social media is 360.”
  4. Best Buy - “Nobody owns social media.”
  5. Samsung - “Negative experiences are our biggest opportunity.”
  6. Dell - “Forget ROI and focus more broadly on business value.”
  7. Southwest - “Have fun and be human.”
  8. Kodak - “Real time listening pays off.”
  9. New York Life - “Brands need to trust their people.”
  10. Pepsi - “Reward people for everyday behaviour.”