Chick-fil-A created an online campaign using its Coffee Caramel hand-spun milkshakes as reason to visit during non-peak hours of 2 p.m. to 5 p.m. Online ads for "It's Linner Time" are running on Facebook and MySpace. A microsite allows customers to upload videos of hungry people and send Linner Time invitations to friends needing a pick-me-up.
Libellés : facebook, myspace, site