We know that companies are following what people are saying about them on the Internet. Many different sources are now available: Facebook groups, Twits, Blogs, Videos and so on.
Even if I knew this, I was still amazed by Adobe yesterday evening. I posted the three following twits about Adobe Lightroom 2.0, around 9,00 PM.
Some hours later, I was followed by this new Twitter member called Lightroom. That was fast!