10 Big Brand Lessons From The Corporate Social Media Summit

10 Big Brand Lessons From The Corporate Social Media Summit:

Compte rendu de Rohit Bhargava du Corporate Social Media Summit avec 10 leçons à retenir tirées des dernières campagnes  de quelques unes de plus grandes marques - notamment Best Buy, Dell et Samsung, particulièrement intéressantes

1. American Express - “Altruism has a long tail.”
2. Union Pacific - “Never underestimate local communities.”
3. Coca-Cola - “The most important number in social media is 360.”
4. Best Buy - “Nobody owns social media.”
5. Samsung - “Negative experiences are our biggest opportunity.”
6. Dell - “Forget ROI and focus more broadly on business value.”
7. Southwest - “Have fun and be human.”
8. Kodak - “Real time listening pays off.”
9. New York Life - “Brands need to trust their people.”
10. Pepsi - “Reward people for everyday behaviour.”