Magazine Emarketing

Pepsi : Yes You Can

Publié le 26 janvier 2009 par Jeantauk

obama_pepsi-300x204  Pepsi : Yes You Can

Clearly, the arrival at the white house, Barack Obama inspires the greatest brands! After, Ikea, which proposes to redecorate the Oval Office, it’s Pepsi to adopt now the famous slogan “Yes You Can.” This new campaign on behalf of Pepsi is also the occasion of renewal for the brand which proposes its 2009 logo version. Moreover, this new logo curiously approaches the logo used by Barack Obama during his campaign.

A reconciliation that Pepsi had not failed to do since the brand, would also take the excitement around the inauguration of the 44 United States President. Rather, it is smart enough from Pepsi, which has posted its new slogan in many U.S. cities, but this new campaign is not appreciated by everyone as cnsnews underlines it. Barack Obama did not finish inspiring the advertising executives… and the scenario writers!

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