Shama Hyder, fondatrice de ClickToClient, une société de marketing online basée à Dallas au Texas, a accepté de se joindre à notre conversation sur l'identité et la réputation numériques.
1. What would be the best 3 words qualifying you and your work ?
Straight forward, comprehensive, all things online!
2. You're also on Facebook and Twitter, what are your main goals ? How do you manage your digital identity ?
My main goal is to build a community of people who can get value out of the information I provide. To create a community who is sincerely interested in leveraging the net for good! : )
I manage my digital identity with ease because I have a good sense of what my brand is- and I think this makes a difference! Once you know what you stand for, then it’s about spreading that message across platforms.
3. Which tools do you use to watch your online reputation ? What actions do you take to develop it ?
Google alerts and search.twitter.com primarily. As for actions, I blog at http://ClickToClient.com/blog and video blog at http://Shama.Tv.
4 . Now, let's talk about your video channel. How did you get this idea ? What are your top tips to take advantage of videos ?
I love doing video! I wanted to develop a stronger connection with my audience and build my personal brand (separate from my business brand). For videos, I always recommend people check Web Video University to learn as much as they can before they start on their own.
Top tips:
1) Have a subject area you are passionate about
2) speak from the heart
3) be patient. It does take time to get it going!
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