Magazine Focus Emploi

PUB: Reporters Without Borders: The Test

Publié le 18 mars 2009 par Jean Julien Guyot
The work of advertising giant Saatchi & Saatchi, Paris conducted a test with 2 children in a room left alone to play, then a camera was introduced…amazing how much more civilized we are when we know we are being watched. The 60 second spot is a public service announcement for Reporters Without Borders. The spot begins with 2 young children playing innocently with a few toys, and like typical young boys they end play fighting, that seems to turn more violent; a video camera is then brought into the room without any communication with the children and surprisingly they children stop fighting and continue playing like good children should.

Retour à La Une de Logo Paperblog

A propos de l’auteur

Jean Julien Guyot 85 partages Voir son profil
Voir son blog

l'auteur n'a pas encore renseigné son compte l'auteur n'a pas encore renseigné son compte

Dossiers Paperblog