Social Media New Age

Based on Briansolis post.

In the report, MarketingSherpa condenses the ten stages of social media marketing to three phases of maturation:

R.O.A.D.

• Research – Monitor target audiences about brands and competition
• Objectives – Define objectives with target audiences and social metrics
• Actions – Create a social marketing strategy with a definitive plan of action
• Devices – Deploy social platforms based on audience, objectives and strategy

How To read and understand this graph ?

E-commerce and Media Publishing are the priorities in the industry sector, certainly the big companies already media/e-commerce oriented decided to optimize budget (the reason of the 5% decreasing).

Illustration ?

In Europe, ToysRUs is coming on e-commerce (Franck has a new challenge)
for Healthcare maybe you can read TopRankblog 5 Best marketing advices

How To read and understand this graph ?

The pure web traffic will be replace by the strategic lead generation. Not enought social oriented i believe :-(

The reducation of client acquisition cost is a good illustration of the trend using social tools…

Microblogging and social networks are the new focus. I hope the fact will be more important that I believe :-)

In your company what is the trend for 2010 ?