Presentation and Tom Ford are everything

Publié le 15 septembre 2010 par Christianpoulot @lemodalogue

Presentation and Tom Ford are everything
The fantastiche Brigit Helm reloaded by technology in Fritz Lang’s Metropolis

In recent years, technology has allowed access to everyone to view collections instantly, even shop for them the minute after they’ve left the runway.  Bloggers are celebrities and sitting next the the editors of well established age-old magazines.  This is the norm, just as actresses have eclipsed models as the muses on the covers of magazines and everyone is doing a lower priced line for H & M and in the U.S., Target.

This is why I was very amused by Tom Ford’s decision to make his latest showing a secretive event, although as glamourous and controlled as you would expect from him.  Terry Richardson was the only one photographer allowed. He had fabulously stylish ladies showing the clothes (such as Emmanuel Seigner, Lauren Hutton, Lou Doillon, Marisa Berenson and Beyonce Knowles) and some models.  He will shoot the clothes in October and they will deliver in January.  They will be very expensive.

From the NYTIMES article:

Explaining why he didn’t allow pictures, Mr. Ford said that fashion had become overexposed in recent years, in part because of Internet technology and a focus on celebrities. “I want fashion to be fun again, like it was in the ’60s,” he said. “You couldn’t wait to get the clothes and put them on, and I think we’ve lost that.”

Is this good for business?  As my husband pointed out, this is what they do in the video game industry, an business that is dependent on technology’s advancement for it’s innovation.  They really manage the release of information on the product.  It’s very controlled, it’s very hyped-and it’s very effective.

Listening to alot of Etta James, as I’m feeling very romantic. Just came back from a really nice wedding, where the bride chose a 30’s glamour look.  There is a slight chill in NYC, just in the morning-enough for some of my fall clothing to make an appearance.

Jeannette Zochniak from NYC

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