Throughout the history of our métier, she is these women of legend, the ones whose names become woven into the very fabric of a house.
In our work, finding her is a process. With the clarify afforded by the echo-chamber emptiness of the moment, our gaze turned inwards - to the history of couture, to our own history - looking for the source of in- spiration. To the idea of a muse.
So what is a muse exactly?
To a couturier, she is not just an aesthetic companion, but a fully in-carnated person, someone with whom dialog sparks and continues, season after season, spilling over gowns and sketches.
When comes the collection, the muse becomes both inspiration and a mirror. Beyond fashion, the process becomes a human experience. It is us and her, and intimate.
Fittings become conversations. There is something different in the air. She moves in a specific way. Worn by the muse, our creations come alive. Every movement of her hand becomes commentary. A turn of the head, a refinement. Each angle, a new facet of the design we have imagined.
And for the muse herself, becoming part of the creation is a way to respond in kind: "I see you."
To us, she is Georgina Grenville, muse of Ashi.
Muse: Georgina Grenville
Directors: Luigi and Iango
Creative Director: Michael Philouze
Stylist: Sarajane Hoare
Creative Associate: Gaultier Desandre Navarre
Make-up: LLoyd Simmonds
Hair: Seb Bascle, hair assistant: Celine de Cruz
Manucurist : Typhaine Kersual
Production : Margaux Huguet assisted by Arthur Braillon and Theodore Deshayes
For video DOP: Arnaud Carney
Face mask created by Philip Treacy