Sandrinea

DERNIERS ARTICLES (191)

• les réseaux sociaux pour le marketing en 2012

  

  Marketers Follow Users to More Social Sites JANUARY 23, 2012 Marketing efforts spreading beyond Facebook, Twitter and LinkedIn Social media sites beyond... Lire la suite

  Publié le 24 janvier 2012 INTERNET

• Marketers Look Beyond Social Media Experimentation

  

  Emarketer DECEMBER 27, 2011 As budgets increase, marketers hope to understand more about social media Marketers are becoming more mature when it comes to their... Lire la suite

  Publié le 28 décembre 2011 INTERNET

• Frequent Twitter Users Are More Likely to Click on Ads

  

  Emarketer Twitter's Promoted Products are making their way into more Twitter users' experiences with the site. And, so far, high-level Twitter users who spend... Lire la suite

  Publié le 15 novembre 2011 INTERNET

• Customer Data, Social Media Top Marketing Priorities for CMOs WW

  

  Emarketer As the online advertising and marketing space continues to surge, marketers must work hard to quickly master the latest wave of ad opportunities and... Lire la suite

  Publié le 15 novembre 2011 INTERNET

• Mobile Brings New Opportunities for Local Retailers

  

  Emarketer A new eMarketer report explores the attitudes and behaviors of consumers about offline shopping in local stores—shopping that's often assisted by... Lire la suite

  Publié le 14 novembre 2011 INTERNET

• objectif N°1 marketing digital BtoB vs BtoC : lead gen !

  

  B2Bs and B2Cs Diverge in Social Network Usage, Lead Gen Success Though business-to-business and business-to-consumer marketers each have their own set of goals... Lire la suite

  Publié le 03 novembre 2011 INTERNET

• Facebook, Social Networks Get Greater Share of Online Ad Spend

  

  Emarketer A new eMarketer report outlines forecasts for social network ad revenues in the US and around the world, and analyzes marketers' plans for paid media... Lire la suite

  Publié le 03 novembre 2011 INTERNET

• Les entreprises du CAC 40 sur les réseaux sociaux : une question de taille ?

  

  lire l'ensemble de l'article ICI (Mashable) Lire la suite

  Publié le 26 octobre 2011 INTERNET

• Facebook Usage Beats TV During Work Hours

  

  Emarketer Facebook is wildly popular, and it's no secret many users log in from their desks at work. More consumers 47 and younger sign on to Facebook than... Lire la suite

  Publié le 26 octobre 2011 INTERNET

• Mobile Ad Effectiveness Helps Drive Investment

  

  Emarketer Several studies have shown that mobile ads have better direct-response metrics than typical display ads viewed on a desktop PC. Research suggests bran... Lire la suite

  Publié le 25 octobre 2011 INTERNET