Magazine Internet

#swcp l’innovation dans les entreprises, un enjeu de relations publiques ?

Publié le 21 septembre 2009 par Lilzeon

Citoyens !

Comme promis, un mini compte rendu  de l’atelier (en anglais) autour de « collaborative ideation et innovation » @ Social Web Camp in Paris. Etaient présents Julian Loren, Womarketing et UnSuShidansmonlit. Quelques notes, en vrac :

in a network : ask people to pay.

Part of the reoson they pay = resilience & continuity

VC « I have something new ». Pb : always something new. So why invest ?
what is ideation ?
ideas from brainstorming ex: Adobe/ a contest
ultimate innovation goal : adoption
how can we use/augment ideation platforms to reach business goals?
Innovation: still this idea of manufacturing
in complex projects: the 1st person comes with the strategy, flawless. Then detailed designs. Then something else. A pb in the management process. And finally you have to force it down & monetize the product.

How social networks can soften the whole process?

j’étais assez surpris de voir que derrière le barbarisme « optimisation du processus d’ ideation », c’est en fait quelque chose qu’on utilise tous les jours en social media marketing : engager les atouts (hommes, plateformes, que sais-je ?) au plus tôt dans la chaîne de valeur pour la rendre plus efficace, et surtout plus pertinente. Je sais que ça peut encore surprendre, mais les RP servent justement à ça, et pas seulement à bazarder des communiqués de presse.

Une autre idée abordée était que pour que ces communautés créées fonctionnent, il aurait fallu des individus pour diriger les autres contributeurs. Sur le moment, je n’ai pas réagi, mais il s’agit bien plutôt de diriger les conversations vers les endroits les plus pertinents. On appelle ça community mangement, non ? :p

Bon, c’était quand même sympatoche :

Voici le fil Twitter:

Trend Info 0 more result since you started searching. Refresh to see them.

  1. New_avatar_normal benoitvidal RT @davidbgk Mon retour sur #swcp http://bgk.me/p/276 (foaf+ssl, internet of subjects, nouvelle forme de partenariat) about 2 hours ago from Nambu
  2. Photo_david_larlet_normal davidbgk Mon retour sur #swcp http://bgk.me/p/276 (foaf+ssl, internet of subjects, nouvelle forme de partenariat) about 9 hours ago from Tweetie
  3. Stuart_culshaw_avatar_normal ouebguy @Wion @lacantine Comptes rendus #swcp: http://bit.ly/w68kJ Reseaux sociaux vs. assocs / monétisation / collaborative ideation & innovation about 11 hours ago from Lounge
  4. Parties2_normal jfleck Promising new #ABQ blog: Josh Gentry on acting locally http://syn.swcp.com/ about 13 hours ago from TweetDeck
  5. Bfish bblfish Je vais etre a Paris jusqu’au 14/10 et serai heureux d’aider qui le veux de les aider a implementer #foaf+ssl. #swcp envoyé moi un mail. about 16 hours ago from TweetDeck
  6. Philippe_pillavoine_0612308298_pillavoine_free pillavoine RT @lilzeon @pillavoine #swcp bravo pour la perf! Merci beaucoup pour les félicitations! A bientôt à @lacantine ;-) about 20 hours ago from web
  7. Bfish bblfish new blog post covering yesterday’s « Social Web Bar Camp in Paris » ( #swcp ) and the talk on #foaf+ssl at #lacantine http://is.gd/3ueGa about 21 hours ago from TweetDeck
  8. Bfish bblfish new blog post covering yesterday’s « Social Web Bar Camp in Paris » #swcp #lacantine about 22 hours ago from TweetDeck
  9. N518901390_2108808_7476_normal LeoGourven a vraiment été intéressé par la présentation de foaf + ssl au #swcp. 1 day ago from web
  10. Stuart_culshaw_avatar_normal ouebguy Bravo à toute l’équipe de @lacantine et SocialWebCamp Paris #swcp pour cette super journée d’échanges. http://bit.ly/4dKiD2 1 day ago from Lounge
  11. Stuart_culshaw_avatar_normal ouebguy Had a great time @ SocialWebCamp Paris. I even moderated a session on associations & social networks! Writing up my notes @lacantine #swcp 1 day ago from Lounge
  12. Photo_david_larlet_normal davidbgk Ne regrette pas du tout d’être venu au #swcp Personnes intéressantes, projets intéressants. Je vais enfin me mettre sérieusement à FOAF+SSL 1 day ago from Twitterrific
  13. Portrait_normal biskuit About to leave #swcp. Was a nice day 1 day ago from mobile web
  14. Ip_normal ileanarocio @thien streal is out of service :( #swcp @lilizeon where we can follow the discussion? maybe a post later ? 1 day ago from HootSuite
  15. Sncf_normal lilzeon @cattias à la Cantine. #swcp ;) 1 day ago from web
  16. New_avatar_normal benoitvidal Réseaux sociaux décentralisés (FOAF + SSL),  »Internet of Subjects » et rencontres intéressantes au menu du Social Web Camp Paris #swcp 1 day ago from Nambu
  17. Sncf_normal lilzeon @pillavoine #swcp bravo pour la perf! 1 day ago from web
  18. Socialcomputingsmall_normal socomputing How to improve ? RT @lilzeon: #swcp in engineering people love crazy research projets. Pb: low rates of long-term adoption 1 day ago from TweetDeck
  19. Sncf_normal lilzeon @LaetitiaAttali #swcp I don’t know but I’m surprise of the curb of experience. a gap btw innovation & social media, definitely. 1 day ago from web
  20. Socialcomputingsmall_normal socomputing RT @thien: #swcp Twitter is public, Facebook is more private (about the information you share) 1 day ago from TweetDeck
  21. Socialcomputingsmall_normal socomputing Very interesting place : http://www.calt.insead.edu/ #swcp #elearning #socialnetwork #socialmedia #graphs 1 day ago from TweetDeck
  22. Socialcomputingsmall_normal socomputing How to leverage social networks as an innovation vector or as a CI tool ?#swcp 1 day ago from Twitterrific
  23. Sncf_normal lilzeon #swcp talking about culture, HR, community management etc. management is now communication 1 day ago from web
  24. Ip_normal ileanarocio #swcp a todos los q les interesa el social media los invito a seguir http://bit.ly/2Q9YOH es en vivo desde Paris y en ingles!! 1 day ago from HootSuite
  25. Socialcomputingsmall_normal socomputing Collective tunnel vision … Conformism & adherence risks … Build clusters of innovation #swcp 1 day ago from Twitterrific
  26. Ip_normal ileanarocio finally i cant see #swcp in http://bit.ly/2Q9YOH 1 day ago from HootSuite
  27. Ip_normal ileanarocio RT @lilzeon: #swcp we’re never ready. so as we don’t have to wait a perfect product before marketing it. it’ll become perfect 1 day ago from HootSuite
  28. Ip_normal ileanarocio @thien my ustream doesnt work #swcp 1 day ago from HootSuite
  29. Img000002_normal womarketing #swcp …maybe dipends what kind of relationship you want have with your community…what they attenpt from you.Are you giving a value?[2-2] 1 day ago from web
  30. Img000002_normal womarketing #swcp twittering or not twitering personal life when we use it as a business channel [1-2] 1 day ago from web
  31. Thien_twitter_normal thien #swcp Twitter is public, Facebook is more private (about the information you share) 1 day ago from web
  32. Sncf_normal lilzeon #swcp microblogging, we don’t care. micro favours, we do. 1 day ago from web
  33. Sncf_normal lilzeon #swcp we’re never ready. so as we don’t have to wait a perfect product before marketing it. it’ll become perfect 1 day ago from web
  34. Img000002_normal womarketing adoption and configuration is a real problem for an innovetion. Community help to market a good project with a strong idea? #swcp 1 day ago from web
  35. Ip_normal ileanarocio ++power to the people++ RT @thien: interesting idea : using communities to validate innovative ideas #swcp 1 day ago from HootSuite
  36. Sncf_normal lilzeon http://www.ustream.tv/broadcaster/1489886 to follow #swcp 1 day ago from web
  37. Ip_normal ileanarocio @KleinIngo me encantaria estar en Paris pero no, hoy hay social web camp #swcp en un sitio q llaman La cantine donde siempreestan los duros 1 day ago from HootSuite
  38. Sncf_normal lilzeon #swcp funny to see that when it comes to ideation & innovation, conversations are always led around science & high-tech companies 1 day ago from web
  39. Sncf_normal lilzeon #swcp in engineering people love crazy research projets. Pb: low rates of long-term adoption 1 day ago from web
  40. Sncf_normal lilzeon @ileanarocio #swcp now talking about IBM on how social networks leverage new process/ideas purely by force of people talking 1 day ago from web
  41. Sncf_normal lilzeon talking about innovation & ideation & the power of social networks. How can it help the whole value chain? #swcp 1 day ago from web
  42. Rssbotsm_normal TweetDiscovered RT @socomputing:Collaborative idéation & innovation topic #swcp 1 day ago from twitterfeed
  43. Socialcomputingsmall_normal socomputing Collaborative idéation & innovation topic #swcp 1 day ago from Twitterrific
  44. Socialcomputingsmall_normal socomputing Intermedzzo http://yfrog.com/174xkj #swcp 1 day ago from Twitterrific
  45. Portrait_normal biskuit Fin de la 2ème session. Un peu trop dans le cas particulier celle-la… #swcp 1 day ago from mobile web
  46. Socialcomputingsmall_normal socomputing Utiliser les tags des pages consultées et éditées pour qualifier un profil … Social network analysis #swcp #wiki 1 day ago from TweetDeck
  47. Portrait_normal biskuit Ca dérive un peu sur la monétisation des réseaux. Très (trop ?) centré sur le cas peuplade.fr… #swcp 1 day ago from mobile web
  48. Malaslika_normal milstan live discussion about digital identity at #swcp 1 day ago from web
  49. Sncf_normal lilzeon [citizenL]: Social Web Camp #swcp Paris, live blogging http://citizenl.hors-sujet.com/?p=1690 1 day ago from Twitter Tools
  50. Fredericbaud_48x48_normal FredericBaud In the « Identity & reputation » track #swcp 1 day ago from TweetDeck
  51. Portrait_normal biskuit 2ème atelier : monétisation d’une communauté #swcp 1 day ago from mobile web
  52. Memoyen_normal barrabe va devoir se mettre à #foaf #swcp 1 day ago from TwitterMail
  53. Picture-86_normal JBingold Attending Social Web Camp Paris at La Cantine #swcp idea to structure French Drupal association http://ff.im/8nhfo 1 day ago from FriendFeed
  54. Picture-86_normal JBingold Attending Social Web Camp Paris at La Cantine #swcp idea to structure French Drupal association 1 day ago from web
  55. Portrait_normal biskuit Fin de la première table ronde, aggrégation. Now pizza. #swcp 1 day ago from mobile web
  56. Sncf_normal lilzeon #swcp will be there at 2pm with @thien and we’re worth it 1 day ago from web
  57. Portrait_normal biskuit Débat autour de la propriété de l’information sur la table aggrégation #swcp 1 day ago from mobile web
  58. Portrait_normal biskuit Economie de l’attention : aggréger pr capitaliser sur son contenu et capter l’attention des clients #swcp 1 day ago from mobile web
  59. Memoyen_normal barrabe À l’ère des des DNS à 12$, des redirecteurs d’url gratuits, on présente encore des URLs à 50 caractères. #swcp 1 day ago from TwitterMail
  60. Portrait_normal biskuit Aggrégation entrante vs aggrégation sortante #swcp 1 day ago from mobile web
  61. Portrait_normal biskuit 1ere table pour moi : pourquoi aggréger ? #swcp 2 days ago from mobile web
  62. Portrait_normal biskuit Tour de table terminé, et planning en phase de création. #swcp 2 days ago from mobile web
  63. Img000002_normal womarketing Barcamp in Paris just stat #swcp 2 days ago from Twitterrific
  64. Alexandreeisenchteter_square_normal ineation Attending Social Web Camp Paris at La Cantine #swcp 2 days ago from Tweetie
  65. Sncf_normal lilzeon @ileanarocio there’ll also be @womarketing tomorrow at Social Web Camp Paris ( #swcp ) & @thien and I are happy to meet him ! 2 days ago from web
  66. Sdc10688_normal Allfialho @mariliaraposa algumas coisa faz lembrar vc…http://pages.swcp.com/~jamii/OtherCats/ 4 days ago from web
  67. Tweetybirg_normal drveni_advokat sweeeeeeeeet http://pages.swcp.com/~jamii/OtherCats/ 4 days ago from TwitterFox
  68. Img00842-20090813-1148__2__normal Jaisabella Kitties… http://pages.swcp.com/~jamii/OtherCats/ 5 days ago from web
  69. Default_profile_0_normal windybeard SWCP ftw! 9 days baby. 5 days ago from txt
  70. Haha_normal bobby_griffith swcp meeting is shaping up to be a good one 6 days ago from mobile web
  71. Alf_normal kiske_feed エレコム、第5世代iPod nano用アクセサリを発売 http://ff.im/-7SWCp 10 days ago from FriendFeed
Laurent Francoislilzeon
599 Following 1,174 Followers 4,865tweets

hoot·suiten. a suite of tools for Twitter’s professionals.

Saved Searches


Trending Topics

  • #MusicMonday
  • Emmys
  • Jay-ZHugely popular rapper Jay-Z appeared on the MTV VMAs. He also performed a benefit concert at Madison Square Garden on September 11, which aired on Fuse.
  • GoodnightPeople often say this when they go to sleep as a way of telling their followers that they won’t be replying to anyone or tweeting until they wake up.
  • Neil Patrick Harris
  • Muse
  • ODST
  • Our Microblogging
  • #fotb
  • Brownlow

Following


RSS feed

Vous pourriez être intéressé par :

Retour à La Une de Logo Paperblog

Ces articles peuvent vous intéresser :

A propos de l’auteur


Lilzeon 1524 partages Voir son profil
Voir son blog

l'auteur n'a pas encore renseigné son compte l'auteur n'a pas encore renseigné son compte l'auteur n'a pas encore renseigné son compte

Magazine