Kate Moss and Rag & Bone

Kate Moss was shot by fashion photographer Craig McDean in North West London's Kentish Town for Rag & Bone's debut campaign, wearing pieces from the autumn/winter 2012 collection . David Neville and Marcus Wainwright, founders of the brand, told WWD that concept behind the shoot "was to create stripped-back images featuring Moss caught in a moment" and to maintain their ethos of "keeping things real"