Notre amie Laure de Carayon a construit un programme exceptionnel pour le premier China Connect. Le nouveau rendez-vous indispensable, pour tous les marketeurs qui veulent comprendre le consommateur Chinois et réussir en Chine. J'animerai vendredi après midi, une table ronde passionnante autour de l'avénement des marques chinoises de Luxe. Voici le programme.
Laure de Carayon, China Connect par frenchweb
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Consumers, Branding, Social Media
8.00-8.45: Registration, Breakfast
8.45-8.50: Welcome address, Laure de Carayon
8.50-8.55: Introduction by Derek LING, CEO of TIANJI.COM (CN)
8.55-10.30: THE MODERNIZING CHINESE CONSUMER
8.55-9.25 – « WINNING THE BRAND RACE IN CHINA: CONNECT TO WIN »
Keynote: Linda TAN, Consumer Insights Director ZENITH OPTIMEDIA (UK)
9.30-9.50 – « VIRTUAL WORLD, REAL TRUST: digital behaviors across 1-4 tier cities »
Keynote: Jeff KWEK, Head of Strategy & Branding, Online Media, TENCENT (CN)
9.55-10.20 – FOCUS ON CHINESE YOUTH : TRENDS & SOCIAL MEDIA INSIGHTS
Keynote: Sam FLEMMING, Chairman CIC data (CN) – Video Conference
10.30-10.45: Networking Break
10.45-13.00: BRAND BUILDING IN CHINA
Moderator: Marc TUNGATE, author of the weekly column Media Planet at Stratégies
- THE CHALLENGES OF PRODUCT CONCEPT, NAMING, SLOGAN and VISUAL BRANDING
10.45-11.00 « Why Chinese people love logos »
Keynote: Nathalie OMORI, Founder of ZHENJI (FR)
11.05-11.35 « Decoding the Chinese perception of luxury ads »
Keynote: Laurence LIM DALLY, Managing Director Cherry Blossoms (HK)
- ADAPTING TO CONSUMERS HABITS AND LEVERAGING ONLINE DYNAMICS
11.40-11.50 « Reiventing mechanics to preserve a brand DNA & answer local customers tastes
Keynote: Marie DUVAL, Brand Development Platform leader UNILEVER (FR)
11.50-12.00 « Why co-creation can help your brand succeeds in China »
Keynote: François PETAVY, CEO eYEKA (FR)
12.00-12.15 « Growing brands in China via direct channels
Keynote: Bryce WHITWAM, General Manager WUNDERMAN (Shanghaï)
12.15-12.30 « How the oldest French cognac house challenged conventions to recruit new consumers in China
Keynote: Francis PERRIN, Global Brand Director MARTELL Cognac /Pernod Ricard (FR) and Nicolas CHEMLA International Strategy Officer, TBWA Being (FR)
12.30-12.45 HSBC, the World’s local bank: 150 years in China
Keynote: Philippe BARBE, Head of Strategy and Marketing CMB, HSBC (FR)
12.45-13.00 « Inspiring Brand experiences in China »
Keynote: Brice AUCKENTHALER, Founder Tilt Ideas (FR)
13.00-14.00: Lunch Break
14.00-14.20: I – CHINESE TELEVISION LANDSCAPE
Mateo EATON, Deputy General Manager ESP, GroupM (CN)
14.30-18.15: II – CHINESE DIGITAL AND SOCIAL MEDIA LANDSCAPE
Moderator: Emmanuel Vivier, Digital & Social Media marketing expert, @emmanuelvivier
- SOCIAL MEDIA IN CHINA
14.30-15.00 > THE BIG PICTURE AND UNIQUE CHALLENGES MARKETERS FACE
by Thomas CRAMPTON, Asia-Pacific Director of Digital Influence OGILVY, (HK) – Video Conference
15.10-15.40 > Introduction to TENCENT
- Social media and cases studies. How are advertisers such as Nike and Dior, using Tencent multiple digital platforms to reach consumers
by Jeff KWEK, Head of Strategy & Branding, Online Media
15.50-16h05 -THE SURGE OF E-COMMERCE : from the rise of group buying to a global online market
Keynote: Jeff KWEK, Head of Strategy & Branding, Online Media, TENCENT (CN)
16.15-16.30: Networking Break
16.30-16.45 – ONLINE VIDEO SITES
Keynote: Mateo EATON, Deputy General Manager ESP, GroupM (CN)
16.50-17.10 – « Young Chinese and professional social networks »
Keynote: Derek LING, CEO TIANJI.COM (Viadeo Group)
17.10-17.25 – CHINESE PEOPLE ARE CHECKING-IN
Keynote: David LIU, CEO JIEPANG (CN)
17.30-17.50 -PANEL: DRIVE ONLINE INFLUENCE INTO OFFLINE BUSINESS & BRANDING
Bryce WHITWAM, David LIU, Jan VAN DEN BERGH, Chairman HOLABA (CN), Anina TREPTE, Founder of 360Fashion Network (CN)
18.00-18.15 – « The Power of brand advocacy »: exclusive presentation of the survey findings over 18 french brands (http://www.holaba.com.cn)
Keynote: Jan VAN DEN BERGH, Chairman HOLABA (CN)
18.30 END
DAY 2 – Friday, June 17th, 2011
Brand Experience, Social&Mobile Engagement, Luxury
8.15-9.00: Registration, Breakfast
9.00-10.30: BRAND EXPERIENCE IN CHINA (1/2)
Moderator: Laure de Carayon, organizer, @laure2carayon
- THE RISE OF SPONSORSHIP SOLUTIONS
9.00-9.30 Introduction, Focus on: Branded Content, Product Placement, Celebrity Endorsement
By Mateo EATON, Deputy General Manager Entertainment Sports Partnerships, GroupM (CN)
9.35-9.50 > How to engage millions of web viewers: « Buzz My Heart » by Yue Sai/L’Oréal
Keynote: Bryce WHITWAM, General Manager WUNDERMAN (Shanghaï)
9.55-10.10 > From a French short TV hit to a branded online serie : « Camera Café », the saga goes on by Nescafé
Keynote by Mateo EATON, Deputy General Manager Entertainment Sports Partnerships, GroupM (CN). Nicolas COPPERMAN, Managing Director ROBIN&CO (France)
10.15-10.25 > How Augmented Reality promotes VW race cars serie in China
Keynote by Olivier AUDOUZE, Marketing Director TOTAL IMMERSION (France)
10.30.10.45 With also: Anina TREPTE (Founder of 360Fashion Network (CN), Philippe BARBE, Head of Strategy and Marketing CMB, HSBC (FR), Marie DUVAL, Brand Development Platform leader UNILEVER (FR)
10.45-11.00: Networking Break
11.00-12.30: BRAND EXPERIENCE IN CHINA (2/2)
Moderator: Emmanuel Vivier, Digital & Social Media marketing expert, @emmanuelvivier
11.00-11.20 – CHINESE MOBILE LANDSCAPE: THE BIG PICTURE (20′)
Keynote: Warwick HILL, CEO 3RD SPACE (UK)
11.25-11.45 – « SOCIAL GAMING, SOCIAL SHOPPING: empower your consumers and fans to become brand advocates and drive sales »
> Social Gaming by Jeff KWEK, Head of Strategy & Branding, Online Media, TENCENT
> Social Shopping by Anina TREPTE, Founder of 360Fashion Network (CN)
11.55-12.20 -PANEL: MOBILE ENTERTAINMENT TRENDS
Introduction: Anina TREPTE, Founder of 360Fashion Network (CN)
With: Warwick HILL, Mateo EATON, David LIU
12.30-13.45: Lunch Break
13.45-18.00: LUXURY BRANDS : how the ever growing luxury market impacts Chinese marketing, advertising economics and consumer behavior.
Moderator: Olivier BURLOT, Investor, media and events in China (HK)
13.45-13.55 – « Affluent people typologies »
Keynote: Nathalie OMORI, Founder of ZHENJI (FR)
14.00-14.20 – « Identifying and Reaching Chinese HNWI »
Keynote: Olivier BURLOT, Investor, media and events in China (HK)
14.30-14.50 - »Decoding the Chinese perception of luxury ads: Beauty for Chinese »
Keynote: Laurence LIM DALLY, Managing Director Cherry Blossoms (HK)
15.00-15.20 – « Mobile: the ultimate luxury destination ? »
Keynote: Warwick HILL, CEO 3RD SPACE (UK)
15.30-15.45: Networking break
15.45-16.05 - Digital activation from Paris to the Chinese consumers: Fantasy or reality ?
+ « Portrait of the Chinese Blogger »
Keynote: Stéphane GALIENNI, Founder BALISTIK*ART, Blogger BUZZ2LUXE (FR), Katja GRAISSE, International PR Manager, BALISTIK*ART
16.15-16.35 PANEL: FROM OFF LINE EXPERIENTAL SHOPPING TO E & M-COMMERCE
Introduction & Moderator: Alexandre MEERSON, Managing Partner La Boutique de Luxe (UK)
With Daniel ROGGER, International Sales Director A.LANGE & SOHNE /Richemont Group (Germany) , Warwick HILL, David LIU, Anina TREPTE
16.40-17.00 PANEL: RISKS AND WINNING STRATEGIES : from google centric approaches to Branded online communities
Moderator: Anina TREPTE, Founder of 360Fashion Network (CN), @aninanet
With Jan VAN DEN BERGH, Alexandre MEERSON, Daniel ROGGER, Nathalie OMORI
17.00-17.30 – « The new Luxury in China – out of the automotive perspective »
Keynote: Birgit Gebhardt, Managing Director TREND BÜRO (Germany)
17.35-18.00 PANEL: LOCAL LUXURY BRANDS and wealthy chinese craving luxury’s heritage : which market, which stakes for western luxury houses ?
Moderator: Eric BRIONES, Strategic planning Director Publicis&Nous, blogger @Darkplanneur
With Valeria LLOPIZ, International Editorial Director ELLE (FR), Daniel ROGGER, Nathalie OMORI, Birgit Gebhardt
Jeu de briques
Snake
Pacman
Bubble